our Founder

As Founder & Principal Consultant of First & First Consulting, Devon Zdatny envisioned the need for a hybrid consultancy that married the disciplines of strategy and analytics, enabling organizations to make more informed decisions on brand initiatives and marketing investments.

With a decade of experience deeply rooted in consumer research and behavior, Devon was an early adopter of using social data at-scale to develop more compelling insights. Her career has been dedicated to helping agencies and brands uncover deeper and more holistic views of audiences and trends, providing the intelligence needed to optimize business results.

Devon is an Adjunct Professor of Social Media Marketing at the Fashion Institute of Technology. A frequent guest speaker at industry events, Devon is sought after for her thought leadership on how big data is transforming marketing.

Prior to founding First & First Consulting, Devon worked for agencies including BBDO and Ogilvy, as well as servicing clients across the Chiat and Publicis network. Her insights have helped to shape the marketing initiatives and analytics strategies of Fortune 500 companies such as Pepsi, Amazon, AT&T, and Viacom.


The Team

Strategy & Analytics Consultant
Lauren combines her background in psychology with her passion for innovative data solutions to uncover transformational insights for our clients.

Strategy & Analytics Consultant
Jenny combines her deep understanding of internet culture with her compulsive empathy to help our clients understand how their target consumers feel and communicate.

Jr. Strategy & Analytics Consultant
Zoë combines her economics degree with her knack for analytical problem solving to help our clients answer the “whys” that help take their business to the next level.

Jr. Strategy & Analytics Consultant
Kyle combines his business degree with his Gen-Z perspective on the world to give brands the insights and tools to do things differently.

VP, Operations
Merryl combines 40 years of experience in B2B marketing and 30 years of experience in mothering Devon to ensure that everything runs smoothly for our clients and consulting team.


The Talent Bank

While our core team keeps the machinery running at First & First, we also leverage our world-class network of experts across all marketing disciplines to ensure that each project has the right minds and right set of hands. This flexibility enables us to quickly and efficiently scale staffing up and down as your needs and project timelines require.