THE ORIGIN

 

Yes, our name is a Seinfeld reference. We can relate to Kramer's confusion when he calls the intersection of First Avenue and First Street the "Nexus of the Universe."

  • Strategy is like First Avenue. Maybe it's not the most popular avenue in NYC, but it's picked up quite a bit of street cred over the years.

  • Analytics is like First Street. There's some epic real estate, but it's pretty small and most people don't understand what's going on over there.

Then, when the two intersect, people can't tell north from south, east from west, data extraction from insight writing. Maybe it's because our founder lives right around the corner, but we really understand the intersection of First & First.

In all seriousness, there's a big problem in our industry: strategists have great intuition and analysts are great with numbers, and there are not enough people to navigate the intersection. That's why we're here.

OUR CORE BELIEFS

  • Strategy without data is just gambling

    We specialize in marrying the art of intuition with the science of certainty, because good strategy takes both heart and brains. This allows us to give every client an “oh sh*t” moment that leads to true business transformation.

  • Innovation enables a more streamlined path to insights

    Analytics and research don’t need to be extraordinarily time-intensive or expensive in order to be of substantial quality. We pride ourselves on operating at the speed of your business without being cost prohibitive or cutting corners on substance.

  • Clients don’t want more data, they want more insight

    Everyone is hyped up on big data, but bigger data doesn’t mean bigger impact. We make things simple, streamlining the nearly infinite data points we have access to into a tangible output you can actually action.