First & First Consulting


Yes, our name is a Seinfeld reference. We can relate to Kramer's confusion when he calls the intersection of First Avenue and First Street the "Nexus of the Universe."

  • Strategy is like First Avenue. Maybe it's not the most popular avenue in NYC, but it's picked up quite a bit of street cred over the years.

  • Analytics is like First Street. There's some epic real estate, but it's pretty small and most people don't understand what's going on over there.

Then, when the two intersect, people can't tell north from south, east from west, data extraction from insight writing. Maybe it's because our founder lives right around the corner, but we really understand the intersection of First & First.

In all seriousness, there's a big problem in our industry: strategists have great intuition and analysts are great with numbers, and there are not enough people to navigate the intersection. That's why we're here.

our Founder

As Founder & Principal Consultant of First & First Consulting, Devon Zdatny envisioned the need for a hybrid consultancy that married the disciplines of strategy and analytics, enabling organizations to make more informed decisions on brand initiatives and marketing investments.

With a decade of experience deeply rooted in consumer research and behavior, Devon was an early adopter of using social data at-scale to develop more compelling insights. Her career has been dedicated to helping agencies and brands uncover deeper and more holistic views of audiences and trends, providing the intelligence needed to optimize business results.

Devon is an Adjunct Professor of Social Media Marketing at the Fashion Institute of Technology. A frequent guest speaker at industry events, Devon is sought after for her thought leadership on how big data is transforming marketing.

Prior to founding First & First Consulting, Devon worked for agencies including BBDO and Ogilvy, as well as servicing clients across the Chiat and Publicis network. Her insights have helped to shape the marketing initiatives and analytics strategies of Fortune 500 companies such as Pepsi, Amazon, AT&T, and Viacom.

Our Talent Bank

Our core team keeps the machinery running at First & First, working closely with our clients and extended team of analysts and strategists. We leverage our world-class network of experts across all marketing disciplines to ensure that each project has the right minds and right set of hands. This flexibility enables us to quickly and efficiently scale staffing up and down as your needs and project timelines require.