PROMOTING STRONG BRAND HEALTH

WITH CUSTOMIZED MEASUREMENT

OUR APPROACH

Brand health is very standardized throughout the industry and typically is gatekept by large players within the industry. Those large players are conducting brand health at scale, which limits your ability to customize or meet you wherever you’re at within your journey.

We put your business needs ahead of industry standards and work with you to come up with solutions that are right for you. What’s the point of doing brand health to get a competitive edge if you’re getting the same data that your competitors get?

OUR CORE BELIEFS

  • Brand health should be customized for your and should’t be syndicated, out of the box solutions.

  • Leading with why the needle is moving, not how much it’s is moving. It’s about insights not data.

  • No one data source can give you a holistic snapshot of how your business is doing and why.

WHY WORK WITH US?

  • Deep expertise in integrating social listening with traditional research.

  • There’s no such thing as a standard deliverable, we’ll work with you to build out what you need.

  • Flexible solutions that allow metrics to change as the definition of success changes with you.

WHAT IT’S COMPRISED OF

  • Survey icon.

    BRAND HEALTH SURVEY

  • MEDIA PLACEMENT

  • Graph icon.

    OWNED CONTENT ANALYSIS

  • AUDIENCE ANALYSIS

  • SOCIAL BUZZ & SENTIMENT

  • WEBSITE DATA

HOW WE DO IT

  • 1.

    Connect directly with the brand to understand where the brand has been, currently is, and is looking to go.

  • 2.

    Carry out an initial research report to understand the landscape, brand, & competitors – if needed.

  • 3.

    Internally work to create custom metrics that address your brand’s current strategy.

  • 4.

    Collaboratively work with your brand to fine tune the measurement framework.

  • 5.

    Conduct a baseline analysis to establish the right benchmarks for your brand.

  • 6.

    Conduct the measurement framework on a recurring basis (e.g. monthly, quarterly, bi-annually).