The effectiveness of influencers has long been a point of controversy. Headlines often claim the decline of macro influencers and the rise of "authentic" micro influencers. We don't love one-size-fits all generalizations like this. We’ll help your brand develop influencer identification, vetting, and tracking solutions that make sense based on your unique vibe, goals, and challenges.

We leverage a variety of proprietary and third party technologies in order to make sure that you are using the right influencers in the right way. Wherever you are within this process – whether you don’t have any influencers or just want to track their progress – we get you the results your brand needs.

Receive a list of relevant influencer profiles that you should be looking to work with to reach your target audience.

• Isolate the target audience that your brand wants to reach through this partnership.

• Provide a broad list of potential partners selected by our software that will resonate with your target.

• Curate a list of potential partners with additional metrics on the ones that we believe will help reach your objective.

Feel confident your influencers are free from abnormal and artificial behavior and have strong engagement rates.

• Verify its quality to combat bots and understand the real value of the account.

• Compare the account to other accounts relative to their size to ensure key metrics analyzed are proportionate.

• Analyze how branded posts ladder up to non-branded posts to help decide if a partnership will actually benefit your brand.

Gain a deep understanding of how well an influencer will benefit you based on your brand’s key pillars.

• Create a custom guideline for your brand based on your values and your red flags.

• Parse through influencers’ owned social, earned conversation about them, and news to identify any red flags.

• Understand if the influencer and consumer’s perception of them align with your brand values.

Receive continual evaluation to understand influencer performance after working with them and recurring reevaluations to ensure they still make sense for your brand.

• Track their metrics across platforms over time.

• Look at performance based on owned and earned conversation.

• Evaluate how well they perform for a campaign or specific post.

Remain ahead of trends to be proactive, rather than reactive, with continual updates on trends relevant to your brand.

• Monitor what is happening within the brand's category and/or target audience.

• Understand the deep cultural context as well as quantifiable metrics to comprehend the scale of the trends.

• Provide continual pre-vetted influencer recommendations that make sense for your brand.