CUSTOM CONSUMER INSIGHTS

AT THE SPEED OF CULTURE

 TARGET CONSUMER INSIGHTS

It’s not all about big data––we’ve developed modern takes on interviews, focus groups, and surveys to provide even richer insights. Between accelerated digitalization and dramatic cultural evolutions, consumer behavior is evolving faster than ever. It is critical that your consumer insights maintain the pace of your consumer so you can remain relevant to your target audience.We’ve innovated on traditional methodologies with scalable, quick-turn solutions to help minimize the risks of investing in a rapidly changing society.

By marrying social and syndicated technologies, we have gained access to millions of data points about any given consumer group. Our goal is to help you achieve a level of consumer insight that you didn’t think was possible within timelines and budgets you didn’t think were attainable. Our services have enabled our clients to pursue research such as product-level segmentations, robust target audiences for each of their social channels, and weekly snapshots on the evolving state of their consumer.

AUDIENCE SEGMENTATION

CULTURAL AMBASSADORS

Our recruitment process is customized to ensure we’re reaching the right people in the most effective way possible whether it be through social media, community boards, or our global partner networks. We will create a customized evaluation framework based on your unique needs, typically looking for individuals who are:

  • Fully representative of the target

  • On the cutting edge of culture and emerging trends

  • Micro-influencers on social media

  • Available for recontact

The interview questions are informed by our initial research and a collaborative work session with your key stakeholders, aimed at helping you shape the future of your brand.

CONSUMER-CENTRIC INFLUENCER IDENTIFICATION

We have developed a robust, data-driven process for identifying, evaluating, and tracking the performance of influencers and brand partners. This six step process ensures that each partner our clients work with:

  • Help to deliver on your brand’s objectives

  • Pose no risk in terms of brand image or wasted dollars

  • Are used in the most engaging, effective way possible