GAIN COMPETITIVE EDGE &
REMARKABLE RELEVANCY
CULTURAL TRENDS
Businesses are too focused on chasing today’s macro trends rather than the micro trends shaping tomorrow. While marketers are inundated with information about major cultural shifts, identifying emerging behaviors requires a commitment to constantly observing consumers. Our access to 25+ tools allows us to understand in realtime what consumers are saying, doing, buying, and engaging with.
Coupled with our culture-focused company values, allows us to stay ahead of other firms in identifying the trends that will shape the future. Our insights and resources provide clients with a competitive edge when developing new products, creating relevant marketing, and selecting more effective partnerships.
WHAT IT’S COMPRISED OF
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EXPOSE EMERGING TRENDS
New and unexpected ways consumers are engaging with content.
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THE BIG PICTURE
What this means for your brand and how it can be best leveraged.
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QUANTIFY THEIR SCALE
The current and predicted volume of trends your consumers care about.
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UNDERSTAND THE WHY
Originations of trends that signify impact and greater meaning.
SOCIAL LISTENING
Social listening lives at the heart of our approach, helping to notify us of interesting, yet scalable rumblings while our ears are pressed to the ground. By immersing ourselves in and monitoring key consumer groups, we are able to achieve a uniquely empathetic understanding of these shifts.
We complement social listening with research from mobile surveys, search data, content analysis, and trend forecasting in order to capture a more holistic picture.
RECENT TRENDS WE’VE SHARED
CRITICAL THINKING TO KEEP YOUR BRAND AHEAD OF THE RELEVANT TRENDS
We have built a consultancy on the principle of hiring strategic thinkers at the center of zeitgeist and cultivating the technical skills they need to navigate the data. Our team represents a wide range of expertise and interests that bring different perspectives on the world to the table.
As a boutique firm, we acknowledge that our internal team doesn’t cover every culture and the impacts they have on our society. Among us we have expertise within 100+ niche interests that allow us to increase and expand our knowledge daily.