GAIN COMPETITIVE EDGE
& REMARKABLE RELEVANCY

CULTURAL TRENDS

Businesses are too focused on chasing today’s macro trends rather than the micro trends shaping tomorrow. While marketers are inundated with information about major cultural shifts, identifying emerging behaviors requires a commitment to constantly observing consumers. Our access to 25+ tools allows us to understand in realtime what consumers are saying, doing, buying, and engaging with.

Coupled with our culture-focused company values, allows us to stay ahead of other firms in identifying the trends that will shape the future. Our insights and resources provide clients with a competitive edge when developing new products, creating relevant marketing, and selecting more effective partnerships.

WHAT IT’S COMPRISED OF

  • EXPOSE EMERGING TRENDS

    New and unexpected ways consumers are engaging with content.

  • Survey icon.

    THE BIG PICTURE

    What this means for your brand and how it can be best leveraged.

  • QUANTIFY THEIR SCALE

    The current and predicted volume of trends your consumers care about.

  • UNDERSTAND THE WHY

    Originations of trends that signify impact and greater meaning.

SOCIAL LISTENING

Social listening lives at the heart of our approach, helping to notify us of interesting, yet scalable rumblings while our ears are pressed to the ground. By immersing ourselves in and monitoring key consumer groups, we are able to achieve a uniquely empathetic understanding of these shifts.

We complement social listening with research from mobile surveys, search data, content analysis, and trend forecasting in order to capture a more holistic picture.

RECENT TRENDS WE’VE SHARED

Oh you were thinking about just doing gift cards this year? Awk… Luckily we’re working on a data-driven gift guide that won’t miss. Let us know who you have a hard time shopping for and we’ll be sure to include some options.
Breaking down the Tumblr to X pipeline.
Theater kids are so back as culture is aligning with their interests. We’ve been seeing a rise in audio clips taken from musicals on TikTok with the most recent being “By the Sea” from Sweeney Todd with 510.4K+ posts. Broadway-theme
Now we wait…
Pop culture > gory costumes
We reserve the right to flex at least once a year 💁‍♀️
First, we saw the “office siren” trend labeled “delusional” by corporate women, and now they’re critiquing retailers for office style guides featuring mini skirts, off-the-shoulder tops, and accessories like anklets. Per
Did you even watch @loveisblindnetflix if you didnt spend an hour Googling the contestants?

CRITICAL THINKING TO KEEP YOUR BRAND AHEAD OF THE RELEVANT TRENDS

We have built a consultancy on the principle of hiring strategic thinkers at the center of zeitgeist and cultivating the technical skills they need to navigate the data. Our team represents a wide range of expertise and interests that bring different perspectives on the world to the table.

As a boutique firm, we acknowledge that our internal team doesn’t cover every culture and the impacts they have on our society. Among us we have expertise within 100+ niche interests that allow us to increase and expand our knowledge daily.