CEO, Devon Zdatny spoke at the annual IIEX Health conference with James O'Malley from Marina Maher Communications. Together they presented a case study showing how social media monitoring presents a unique and untapped opportunity to understanding trending topics within specific healthcare practitioner communities of healthcare practitioners.

The First & First Consulting team’s data was featured in TIME and Forbes in partnership with REVOLT Media & TV + VoteOrDie. In these articles, the data breaks down the main reasons why the youths weren’t predicted to vote in the 2020 presidential election, illustrating why only 1 in 2 youth had a high potential to turn out to the polls.

On this podcast, CEO, Devon Zdatny, shares how she followed her passion and intuition to build a business doing what she loves - helping businesses navigate the intersection of research and strategy. As a millennial, Devon also shares what it's like to lead a team of Gen-Zs and how their hunger, curiosity, and disruptive thinking helps light the spark to serve others.

CEO, Devon Zdatny was featured in WWD Magazine commenting on the Corona-beard quarantine hobby for men, reports on the volume, as well as predicts where the trend will go post-quarantine.

As a follow up story to manscaping during the COVID-19 pandemic, WWD highlighted Devon’s perspective and survey findings as Americans are returning to some form of pre-pandemic life.

First & First’s data & insights were featured in WWDs article on the rise of genderless skin care and gender-free fragrances.

In a webinar with Gemma Joyce, Content Manager for Brandwatch, CEO, Devon Zdatny answers the question “as social platforms tighten the reins on accessible data, how can brands leverage other data sources their competitors might not be utilizing?”

In collaboration with GlobalWebIndex, CEO Devon Zdatny has written multiple guides on how to win pitches. These resources are tailored to specific situations and go into great detail about topics such as, how to make your creative briefs better (with data), how to win pitches during the not-so-normal, and how to win agency pitches.

In partnership with survey platform OnePulse, we analyzed major trends within the personal care space. The analysis explores the impact of current events and examines the trajectory of the personal care industry in outlining key considerations for brands within the space moving forward.

Together with Under The Radar, First & First Consulting teamed up to combine learnings of how various purchasing patterns have evolved during COVID-19. Both teams used their expertise in trend detection to identify search and social shifts far before the rest of the industry.