HOW THE KIBBE BODY SYSTEM IS IMPACTING CONFIDENCE & CHOICE
The Kibbe System, developed by David Kibbe in the 1980s, is a body shape system comprised of 13 different body types based on physical characteristics. The system helps both men & women understand their body/frame, & consequently how to dress for it.
SEARCHES FOR THE KIBBE SYSTEM ARE BLOWING UP🔥
Over the past 12 months there has been a…
12X increase in searches for “Kibbe body type test online”
4.5X increase in searches for “Kibbe body types chart”
2.5X increase in searches for “concept wardrobe Kibbe”
2.4X increase in searches for “what is my Kibbe body type?”
POSITIVE CONVERSATION IS DRIVEN BY THOSE WHO VIEW THE KIBBE SYSTEM AS AN OPPORTUNITY TO IMPROVE THEIR CONFIDENCE & INSPIRE PERSONAL STYLE.
NEGATIVE CONVERSATION IS DRIVEN BY THOSE HIGHLIGHTING THAT THE KIBBE SYSTEM IS OUTDATED, FOCUSED ON WHITE WOMEN, & TRIGGERS BODY DYSMORPHIA.
SHARE OF VOICE OF DIFFERENT KIBBE BODY TYPES
MOST TALKED ABOUT MODERN DAY CELEBRITIES IN TERMS OF KIBBE TYPE
DOZENS OF FACEBOOK GROUPS ARE POPPING UP TO HELP PEOPLE UNDERSTAND THEIR TYPE
Source: Brandwatch