HOW THE KIBBE BODY SYSTEM IS IMPACTING CONFIDENCE & CHOICE
The Kibbe System, developed by David Kibbe in the 1980s, is a body shape system comprised of 13 different body types based on physical characteristics. The system helps both men & women understand their body/frame, & consequently how to dress for it.
SEARCHES FOR THE KIBBE SYSTEM ARE BLOWING UPπ₯
Over the past 12 months there has been aβ¦
12X increase in searches for βKibbe body type test onlineβ
4.5X increase in searches for βKibbe body types chartβ
2.5X increase in searches for βconcept wardrobe Kibbeβ
2.4X increase in searches for βwhat is my Kibbe body type?β
KIBBE HAS TIKTOK TO THANK FOR THE RECENT RISE π
While many blogs and YouTube videos outline the Kibbe system, this recent resurgence is accredited to TikTokers. @BodyAndStyle and @Gabriellearrudadesign are two prominent creators who deserve the most credit. Their videos explore, analyze, and provide advice around the Kibbe system.
POSITIVE CONVERSATION IS DRIVEN BY THOSE WHO VIEW THE KIBBE SYSTEM AS AN OPPORTUNITY TO IMPROVE THEIR CONFIDENCE & INSPIRE PERSONAL STYLE.
NEGATIVE CONVERSATION IS DRIVEN BY THOSE HIGHLIGHTING THAT THE KIBBE SYSTEM IS OUTDATED, FOCUSED ON WHITE WOMEN, & TRIGGERS BODY DYSMORPHIA.
SHARE OF VOICE OF DIFFERENT KIBBE BODY TYPES
MOST TALKED ABOUT MODERN DAY CELEBRITIES IN TERMS OF KIBBE TYPE
RIHANNA
ZENDAYA
BEYONCE
ANGELINA JOLIE
TILDA SWINTON
KATE WINSLET
DOZENS OF FACEBOOK GROUPS ARE POPPING UP TO HELP PEOPLE UNDERSTAND THEIR TYPE
Source: Brandwatch