MARKETERS & CONSUMERS HAD VERY DIFFERENT POVS ON superbowl ads
marketers are often in their own world when it comes to critiquing super bowl ads.
Year after year, we see consumers and marketers disagree on the best and worst ads from the Superbowl. So this year, we did a social listening analysis on conversation from both marketers and consumers to see how their sentiment on the ads were nuanced. Here’s how their opinions differ from one another…
Marketers & consumers often have differed povs when it comes to what makes a good super bowl ad. here’s who prefers which ads…
Consumers preferred…
Celebrity appearances that tapped into their unique personalities.
Ads that poked fun at marketers and businesspeople.
When brands made playful use of language and tropes.
Marketers PREFERRED:
Commercials that had an element of surprise.
Appearances from throwback celebrities and media.
More meta references that had nuanced connections back to the brand itself.
